Designer Wellness
Designer Wellness’s diverse family of protein powders includes whey, egg, plant, and soy based products. The Designer Protein brand pioneered the start of Designer Wellness’s nutrition revolution. Today, its unparalleled heritage of innovation is stronger than ever.
The Challenge
The initial challenge PWS was brought in to solve was that the organization had two websites:
- A WordPress based website on the root domain: designerwellness.com
- A Shopify e-commerce store on a sub-domain: shop.designerwellness.com
This configuration presents many challenges including:
- Managing two separate sites on two different platforms
- Multiple hosting fees
- Cross-domain tracking issues for marketing efforts
- The ‘Search’ feature on either site does not show content from the other
- Google and other search engines treat these as two separate sites for SEO and ranking efforts
The Solution
In order to address this challenge, PWS consolidated the two sites so all content is on the primary domain designerwellness.com through one Shopify store. Because Shopify is used as the e-commerce system for existing clients it is far easier to keep this as the primary platform for the consolidated website and no longer use WordPress.
We continue to help support Designer Wellness as they take on new opportunities in the health and nutrition space and aim to grow their direct to consumer sales channel.
The Result
Our Services:
Web Design | Ecommerce Development | Shopify Store| Marketing Strategy
Other Projects:
War Ready
War Ready A for profit organization that helps boxing and MMA fighters build their careers while also offering giveaways and branded gear. The Challenge Develop an ecommerce website for a new brand that focuses in helping fighters...
GreenLabs Recycling
GreenLabs Recycling A New England based specialty recycling company that collects and recycles empty pipette tip boxes, refillable wafers and other plastic items from research facilities as well as plastic can carriers from...
Punch 4 Parkinson’s
Punch 4 Parkinson's A charitable organization focused on developing, implementing and funding non-combat boxing programs for those suffering from Parkinson’s Disease.The Challenge The grass roots organization runs Giveaway contents...