Search Engine Optimization (SEO) is a beneficial aspect of an overall internet marketing strategy in order to increase the targeted traffic to your website. Organic searches, or un-paid advertisements in major search engines like Google and Yahoo have become a science. Since most of the search engines change their relevancy algorithms very frequently, it is essential to monitor your organic results and use ethical best practices to stay in top positions.
The best advice that we can give on SEO is to constantly look for ways to improve and to be patient. Improved results do not happen over night. Over time search engines will crawl your site and recognize your investment in SEO.