Sponsored search, also known as Pay-per-click advertising (PPC) or cost per click (CPC), is the most results oriented marketing medium available. Just as the name says, you pay for the clicks when the user comes to your site. You don’t pay anything for your ad to be shown.
Most prominently, PPC ads are shown on search engines (often labeled as sponsored results). PPC allows you to market your business to the very people searching for your product or service while in a buying mode. With pay per click advertising, you can reach a worldwide audience or you can geographically target your marketing to individual cities, towns, and other demographics.
We work with you to develop a successful pay per click advertising strategy, a plan for optimal search engine presence, and a website filled with effective content and functionality. The final product is a web presence that reaches and engages your target audience, converts users into leads, and leads into customers.